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Privacy policy

Introduction and Overview

We have prepared this Privacy Policy (Version 07/14/2026-113226552) to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (referred to as “data” for short) we, as the data controller—and the data processors we engage (e.g., service providers)—process, will process in the future,

and what legal rights you have. The terms used are to be understood as gender-neutral.

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In short: We provide you with comprehensive information about the data we process about you.

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Privacy policies usually sound very technical and use legal jargon. This privacy policy, however, is intended to explain the most important points to you as simply and transparently as possible. Where it promotes transparency, technical terms are explained in a reader-friendly manner, links to further information are provided. We use clear and simple language to explain that, in the course of our business activities, we process personal data only when there is a corresponding legal basis for doing so. This certainly isn’t possible if we provide explanations that are as brief, unclear, and legally technical as those often found online when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps you’ll discover a piece of information or two that you weren’t aware of before.

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If you still have questions, please contact the responsible party listed below or in the legal notice, follow the provided links, and review additional information on third-party websites. You can, of course, also find our contact information in the legal notice.

Scope of Application

This Privacy Policy applies to all personal data processed by our company and to all personal data processed by companies we have commissioned (data processors). By “personal data,” we mean information as defined in Article 4(1) of the GDPR, such as a person’s name, email address, and mailing address. The processing of personal data enables us to offer and bill for our services and products, whether online or offline.

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The scope of this Privacy Policy includes:

  • all online platforms (websites, online stores) that we operate

  • social media platforms and email communication

  • mobile apps for smartphones and other devices​

 

In short: This Privacy Policy applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned above. Should we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal Basis

In the following Privacy Policy, we provide you with transparent information regarding the legal principles and regulations—that is, the legal provisions of the General Data Protection Regulation—that enable us to process personal data. With regard to EU law, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can, of course, read this EU General Data Protection Regulation online on EUR-Lex, the portal for EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.

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We process your data only if at least one of the following conditions applies:

  1. Consent (Article 6(1)(a) of the GDPR): You have given us your consent to process data for a specific purpose. An example would be storing the data you entered in a contact form.

  2. Contract (Article 6(1)(b) of the GDPR): We process your data to fulfill a contract or pre-contractual obligations with you. For example, if we enter into a purchase agreement with you, we need personal information in advance.

  3. Legal obligation (Article 6(1)(c) of the GDPR): We process your data if we are subject to a legal obligation. For example, we are legally required to retain invoices for accounting purposes. These typically contain personal data.

  4. Legitimate Interests (Article 6(1)(f) of the GDPR): In cases where legitimate interests exist that do not infringe upon your fundamental rights, we reserve the right to process personal data. For example, we must process certain data to operate our website securely and cost-effectively. This processing therefore constitutes a legitimate interest.

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Other conditions, such as processing for reasons of public interest, the exercise of official authority, and the protection of vital interests, generally do not apply to us. Should such a legal basis nevertheless be relevant, it will be indicated in the appropriate section.

 

In addition to the EU Regulation, national laws also apply:

  • In Austria, this is the Federal Act on the Protection of Natural Persons with Regard to the

  • Processing of Personal Data (Data Protection Act), or DSG for short.

  • In Germany, the Federal Data Protection Act, or BDSG for short, applies.

If other regional or national laws apply, we will inform you about them in

the following sections.

Contact Information for the Data Controller

If you have any questions regarding data protection or the processing of personal data, please find below the contact information for the data controller in accordance with Article 4(7) of the EU General Data Protection Regulation (GDPR):

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Staylia GmbH

Katja Schmidt

Berghamerstraße 30, 4072 Alkoven

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Authorized Representative: Gernot Desch

Email: office@staylia.at

Phone: +43 664 14 56 513

Legal Notice: https://www.staylia.at/en/legal-notice

Retention Period

Our general policy is to store personal data only for as long as is strictly necessary to provide our services and products. This means that we delete personal data as soon as the reason for processing it no longer exists. In some cases, we are legally required to retain certain data

even after the original purpose has ceased to exist, for example, for accounting purposes.

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If you request the deletion of your data or revoke your consent to data processing, the data will be deleted as soon as possible, provided there is no legal obligation to retain it.

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We provide further information below regarding the specific duration of each data processing activity, to the extent that we have additional details available.

Rights under the General Data Protection Regulation

In accordance with Articles 13 and 14 of the GDPR, we are informing you of the following rights to which you are entitled to ensure fair and transparent data processing:

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  • Under Article 15 of the GDPR, you have the right to know whether we are processing your data. If so, you have the right to receive a copy of the data and to be informed of the following:

    • the purpose for which we process the data;

    • the categories, i.e., the types of data being processed;

    • who receives this data and, if the data is transferred to third countries, how security is ensured;

    • how long the data will be stored;

    • your right to rectification, erasure, or restriction of processing, as well as your right to object to processing;

    • that you may lodge a complaint with a supervisory authority (links to these authorities can be found below);

    • the source of the data, if we did not collect it from you;

    • whether profiling is carried out—that is, whether data is automatically analyzed to create a personal profile of you.

  • Under Article 16 of the GDPR, you have the right to have your data corrected, which means that we must correct any errors you find.

  • Under Article 17 of the GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you may request the erasure of your data.

  • Under Article 18 of the GDPR, you have the right to restrict processing, which means that we may only continue to store the data but may not use it further.

  • Under Article 20 of the GDPR, you have the right to data portability, which means that, upon request, we will provide you with your data in a commonly used format.

  • Under Article 21 of the GDPR, you have the right to object, which, once exercised, will result in a change to how your data is processed.

    • If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you may object to the processing. We will then review as soon as possible whether we can legally comply with this objection.

    • If data is used for direct marketing, you may object to this type of data processing at any time. We may no longer use your data for direct marketing after that.

    • If data is used for profiling, you may object to this type of data processing at any time. We may no longer use your data for profiling after that.

  • Under Article 22 of the GDPR, you may have the right not to be subject to a decision based solely on automated processing (such as profiling).

  • Under Article 77 of the GDPR, you have the right to lodge a complaint. This means that you may file a complaint with the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

 

In short: You have rights—don’t hesitate to contact the responsible party listed above!

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If you believe that the processing of your data violates data protection law or that your data protection rights have been infringed upon in any other way, you can file a complaint with the supervisory authority. In Austria, this is the Data Protection Authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection commissioner for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

Austrian Data Protection Authority

Director: Dr. Matthias SchmidlAdresse: Barichgasse 40-42, 1030 Wien

Phone: +43 1 52 152-0

Email: dsb@dsb.gv.at

Website: https://www.dsb.gv.at/

Cookies

Cookies Summary

Data Subjects: Website visitors

Purpose: Depends on the specific cookie. More details can be found below or from the software provider that sets the cookie. Data Processed: Depends on the specific cookie used. More details can be found below or from the software provider that sets the cookie. Retention Period: Depends on the specific cookie; may vary from hours to years

Legal Basis: Art. 6(1)(a) GDPR (Consent), Art. 6(1)(f) GDPR (Legitimate Interests)

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What Are Cookies?

Our website uses HTTP cookies to store user-specific data. Below, we explain what cookies are and why they are used so that you can better understand the following privacy policy.

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Whenever you browse the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

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One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, since there are also other types of cookies for different applications. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie

folder—essentially the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

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Cookies store certain user data about you, such as your language or personal page settings. When you visit our site again, your browser sends this “user-specific” information back to our site. Thanks to cookies, our website knows who you are and provides you with the settings you’re used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

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Here is an example of what cookie data might look like:

Name: _ga

Value: GA1.2.1326744211.152113226552-9

Purpose: To distinguish between website visitors

Expiration date: After 2 years

 

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie

  • At least 50 cookies per domain

  • At least 3000 cookies in total

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What types of cookies are there?

The specific cookies we use depend on the services we employ and are explained in the following sections of this Privacy Policy. Here, we would like to briefly discuss the different types of HTTP cookies.

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There are four types of cookies:

 

Essential Cookies

These cookies are necessary to ensure the website’s basic functionality. For example, these cookies are needed when a user adds a product to their shopping cart, then browses other pages, and only proceeds to checkout later. These cookies ensure that the shopping cart is not cleared, even if the user closes their browser window.

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Functional Cookies

These cookies collect information about user behavior and whether the user receives any error messages. They are also used to measure the website’s loading time and performance across different browsers.

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Preference Cookies

These cookies enhance the user experience. For example, they store locations, font sizes, or form data entered by the user.

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Advertising Cookies

These cookies are also called targeting cookies. They are used to deliver personalized ads to users. This can be very convenient, but it can also be very annoying.

 

Usually, when you visit a website for the first time, you’ll be asked which of these types of cookies you’d like to allow. And, of course, this decision is also stored in a cookie.

 

If you’d like to learn more about cookies and aren’t afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments titled “HTTP State Management Mechanism.”

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Purpose of Processing via Cookies

The purpose ultimately depends on the specific cookie. You can find more details below or from the manufacturer of the software that sets the cookie.

 

What data is processed?

Cookies are small tools that assist with many different tasks. Unfortunately, it’s not possible to generalize about what data is stored in cookies, but we will inform you about the data that is processed or stored in this Privacy Policy.

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Cookie Retention Periods

The retention period depends on the specific cookie and is specified in more detail below. Some cookies are deleted after less than an hour, while others may remain stored on a computer for several years.

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You also have control over the storage duration. You can manually delete all cookies at any time via your browser (see also “Right to Object” below). Furthermore, cookies that are based on your consent will be deleted at the latest upon revocation of your consent, although the lawfulness of their storage up to that point remains unaffected.

 

Right to Object – How Can I Delete Cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, disable, or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

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If you want to find out which cookies have been stored in your browser, or if you want to change or delete cookie settings, you can do so in your browser settings:

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Chrome: Delete, allow, and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Deleting and Managing Cookies

Internet Explorer: Deleting and Managing Cookies

Microsoft Edge: Deleting and Managing Cookies

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If you do not want to accept cookies at all, you can configure your browser to notify you whenever a cookie is about to be set. This allows you to decide for each individual cookie whether to allow it or not. The procedure varies depending on the browser. It’s best to search for instructions on Google using the search terms “delete cookies Chrome” or “disable cookies Chrome” if you’re using the Chrome browser.

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Legal Basis

The so-called “Cookie Directives” have been in effect since 2009. They stipulate that the storage of cookies requires your consent (Article 6(1)(a) of the GDPR). However, reactions to these directives still vary widely among EU countries. In Austria, however, this directive was implemented in Section 165(3) of the Telecommunications Act (2021). In  Germany, the Cookie Directive was not implemented as national law. Instead, this directive was largely implemented in Section 15(3) of the Telemedia Act (TMG), which was replaced in May 2024 by the Digital Services Act (DDG).

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For strictly necessary cookies, even in the absence of consent, there are legitimate interests (Article 6(1)(f) of the GDPR), which are of an economic nature in most cases. We want to provide visitors to the website with a pleasant user experience, and certain cookies are often strictly necessary to achieve this.

 

​To the extent that cookies other than those strictly necessary are used, this occurs only with your consent. The legal basis for this is Article 6(1)(a) of the GDPR.

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​The following sections provide more detailed information about the use of cookies, to the extent that the software used employs cookies.

Web Analytics Introduction

Web Analytics Privacy Policy Summary

Data Subjects: Website visitors

Purpose: Analysis of visitor information to optimize the website.

Data Processed: Access statistics, which include data such as visitor locations, device information, duration and time of access, navigation behavior, click behavior, and IP addresses. For more details, please refer to the specific web analytics tool used.

Retention Period: Depends on the web analytics tool used

Legal Basis: Art. 6(1)(a) GDPR (Consent), Art. 6(1)(f) GDPR (Legitimate Interests)

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What is Web Analytics?

We use software on our website to analyze the behavior of website visitors, known as web analytics or web analysis for short. This involves collecting data that the respective analytics tool provider (also known as a tracking tool) stores, manages, and processes. This data is used to generate analyses of user behavior on our website and is made available to us as the website operator. In addition, most tools offer various testing options. For example, this allows us to test which offers or content are most popular with our visitors. To do this, we show you two different offers for a limited period of time. After the test (known as an A/B test), we know which product or content our website visitors find more interesting. For such testing procedures, as well as for other analytics procedures, user profiles may be created and the data stored in cookies.

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Why Do We Use Web Analytics?

We have a clear goal for our website: we want to provide the best online experience in our industry. To achieve this goal, we aim to offer the best and most engaging content while also ensuring that you feel completely at ease on our website. With the help of web analytics tools, we can take a closer look at the behavior of our website visitors and then improve our website for both you and us accordingly. For example, we can determine the average age of our visitors, where they come from, when our website receives the most traffic, and which content or products are particularly popular. All of this information helps us optimize the website and tailor it to best meet your needs, interests, and preferences.

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What data is processed?

Exactly what data is stored depends, of course, on the analytics tools used. However, as a general rule, the following information is stored: what content you view on our website, which buttons or links you click, when you visit a page, which browser you use, what device (PC, tablet, smartphone, etc.) you use to visit the website, or what computer system you use. If you have consented to the collection of location data, this data may also be processed by the web analytics tool provider.

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In addition, your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are considered personal data. However, your IP address is generally stored in a pseudonymized form (i.e., in an unrecognizable and truncated form). For the purposes of testing, web analytics, and web optimization, no direct data—such as your name, age, address, or email address—is stored. All such data, if collected, is stored in a pseudonymized form. This means you cannot be identified as an individual.

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How long the respective data is stored always depends on the provider. Some cookies store data for only a few minutes or until you leave the website; other cookies may store data for several years.

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Duration of Data Processing

We provide information below regarding the duration of data processing, to the extent that we have further details. In general, we process personal data only for as long as is strictly necessary to provide our services and products. If required by law—as is the case with accounting, for example—this retention period may be extended.

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Right to Object

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. You can do this either through our cookie management tool or via other opt-out features. For example, you can also prevent data collection by cookies by managing, disabling, or deleting cookies in your browser.

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Legal Basis

The use of web analytics requires your consent, which we have obtained via our cookie pop-up. Pursuant to Article 6(1)(a) of the GDPR (Consent), this consent constitutes the legal basis for the processing of personal data, as may occur when such data is collected by web analytics tools.

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In addition to your consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our services both technically and economically. With the help of web analytics, we detect website errors, identify attacks, and improve cost-effectiveness. The legal basis for this is Article 6(1)(f) of the GDPR (Legitimate Interests). However, we only use these tools if you have given your consent.

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Since web analytics tools use cookies, we also recommend that you read our general privacy policy regarding cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

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Information on specific web analytics tools—if available—can be found in the following sections.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary

Data Subjects: Website visitors

Purpose: Analysis of visitor information to optimize the website.

Data Processed: Access statistics, which include data such as visitor locations, device information, duration and time of access, navigation behavior, and click behavior. More details can be found further down in this privacy policy.

Retention Period: Customizable; by default, Google Analytics 4 stores data

for 14 months

Legal Basis: Art. 6(1)(a) GDPR (Consent), Art. 6(1)(f) GDPR (Legitimate Interests)

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What is Google Analytics?

We use the analytics tracking tool Google Analytics, specifically the Google Analytics 4 (GA4) version, provided by the American company Google Inc., on our website. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your activities on our website. By combining various technologies such as cookies, device IDs, and login information, you as a user can be identified across different devices. This allows your activities to be analyzed across platforms.

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For example, when you click on a link, this event is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and our services to your needs. Below, we’ll discuss the tracking tool in more detail and, most importantly, explain what data is processed and how you can prevent this.

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Google Analytics is a tracking tool used to analyze traffic on our website. These measurements and analyses are based on a pseudonymous user identification number. This number does not contain any personal data such as a name or address, but is used to associate events with a device. GA4 uses an event-based model that captures detailed information about user interactions, such as page views, clicks, scrolling, and conversion events. In addition, various machine learning features have been built into GA4 to better understand user behavior and certain trends. GA4 relies on modeling using machine learning features. This means that, based on the collected data, missing data can also be extrapolated to optimize the analysis and enable forecasts.

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For Google Analytics to function properly, a tracking code is embedded in our website’s code. When you visit our website, this code records various actions you take on our site. Using GA4’s event-based data model, we as website operators can define and track specific events to analyze user interactions. This allows us to track not only general information such as clicks or page views, but also specific events that are important to our business. Such specific events could include, for example, submitting a contact form or purchasing a product.

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As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

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Google processes the data, and we receive reports on your user behavior. These reports may include, among others, the following:

  • Audience reports: Audience reports help us get to know our users better and understand more precisely who is interested in our service.

  • Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.

  • Acquisition reports: Acquisition reports provide us with helpful information on how we can attract more people to our service.

  • Behavioral reports: These reports show us how you interact with our website. We can track the path you take on our site and which links you click.

  • Conversion reports: A conversion is a process in which you perform a desired action in response to a marketing message. For example, when you go from being a casual website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are resonating with you. This is how we aim to increase our conversion rate.

  • Real-time reports: These reports let us know immediately what’s happening on our website right now. For example, we can see how many users are currently reading this text.

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In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following features, among others:

  • Event-based data model: This model tracks very specific events that can occur on our website. For example, playing a video, purchasing a product, or signing up for our newsletter.

  • Advanced analytics features: These features allow us to better understand your behavior on our website or certain general trends. For instance, we can segment user groups, conduct comparative analyses of target audiences, or track your journey or path on our website.

  • Predictive modeling: Based on collected data, machine learning can extrapolate missing data to predict future events and trends. This can help us develop better marketing strategies.

  • Cross-platform analysis: We can collect and analyze data from both websites and apps. This allows us to analyze user behavior across platforms—provided, of course, that you have consented to data processing.

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Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

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​The statistically analyzed data gives us a clear picture of our website’s strengths and weaknesses. On the one hand, this allows us to optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us better understand you as a visitor. This allows us to know exactly what we need to improve on our website to offer you the best possible service. The data also helps us tailor our advertising and marketing efforts to be more personalized and cost-effective. After all, it only makes sense to showcase our products and services to people who are interested in them.

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What data does Google Analytics store?

Google Analytics uses a tracking code to generate a random, unique ID that is linked to your browser cookie. This allows Google Analytics to recognize you as a new user and assign you a user ID. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is what makes it possible to analyze pseudonymous user profiles.

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To analyze our website using Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is set by default. Depending on the property used, data is stored for varying lengths of time.

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Through identifiers such as cookies, app instance IDs, user IDs, or custom event parameters, your interactions are tracked across platforms, provided you have given your consent. Interactions include all types of actions you perform on our website. If you also use other Google systems (such as a Google Account), data generated by Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may apply if required by law.

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According to Google, IP addresses are not logged or stored in Google Analytics 4. However, Google uses IP address data to derive location information and deletes it immediately afterward. All IP addresses collected from users in the EU are therefore deleted before the data is stored in a data center or on a server.

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Since Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies than earlier versions (such as Google Universal Analytics). However, there are still some specific cookies used by GA4. These include, for example:

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Name: _ga

Value: 2.1326744211.152113226552-5

Purpose: By default, analytics.js uses the _ga cookie to store the user ID. It is primarily used to distinguish between website visitors.

Expiration date: after 2 years

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​Name: _gid

Value: 2.1687193234.152113226552-1

Purpose: This cookie is also used to distinguish between website visitors.

Expiration date: after 24 hours

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Name: _gat_gtag_UA_<property-id>

Value: 1

Purpose: Used to reduce the request rate. If Google Analytics is deployed via Google Tag Manager, this cookie is named _dc_gtm_<property-id>.

Expiration date: after 1 minute

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Note: This list is not exhaustive, as Google frequently changes the types of cookies it uses. One of GA4’s goals is to improve data protection. Therefore, the tool offers several options for controlling data collection. For example, we can set the retention period ourselves and also control data collection.

 

​Here is an overview of the most important types of data collected by Google Analytics:

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Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly which areas you click on. This gives us information about where you “navigate” on our site.

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Session duration: Google defines session duration as the time you spend on our site without leaving the page. If you’ve been inactive for 20 minutes, the session ends automatically.

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Bounce Rate: A bounce occurs when you view only one page on our website and then leave our website.

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Account Creation: When you create an account or place an order on our website, Google Analytics collects this data.

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​Location: IP addresses are not logged or stored in Google Analytics. However, shortly before the IP address is deleted, it is used to infer location data.

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Technical information: Technical information includes, among other things, your browser type, your internet service provider, and your screen resolution.

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Source: Google Analytics—and, of course, we—are also interested in knowing which website or advertisement led you to our site.

Additional data includes contact information, any reviews, media playback (e.g., when you play a video on our site), sharing content via social media, or adding items to your favorites. This list is not exhaustive and is intended only as a general guide to data storage by Google Analytics.


How long and where is the data stored?
Google has servers located all over the world. You can find out exactly where Google’s data centers are located here: https://datacenters.google/

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Your data is distributed across various physical storage media. This has the advantage of making the data more readily accessible and better protected against tampering. Every Google data center has appropriate contingency plans in place for your data. For example, if Google’s hardware fails or natural disasters cripple servers, the risk of a service interruption at Google remains low.

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​The data retention period depends on the properties used. The retention period is always set individually for each property. Google Analytics offers us four options for controlling the retention period:

  • 2 months: This is the shortest retention period.

  • 14 months: By default, data is stored in GA4 for 14 months.

  • 26 months: You can also store the data for 26 months.

  • Data is not deleted until we delete it manually

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Additionally, there is an option to have data deleted only if you do not visit our website again within the period we have selected. In this case, the retention period is reset every time you visit our website again within the specified period.

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Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user identification, and advertising IDs (e.g., cookies from the DoubleClick domain). Report results are based on aggregated data and are stored separately from user data. Aggregated data is a combination of individual data points into a larger unit.​

 

How can I delete my data or prevent it from being stored?

Under European Union data protection law, you have the right to access, update, delete, or restrict your data. By using the browser add-on to disable Google Analytics JavaScript (analytics.js, gtag.js), you can prevent Google Analytics 4 from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables data collection by Google Analytics.

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If you wish to disable, delete, or manage cookies in general, you will find the relevant links to the instructions for the most popular browsers in the “Cookies” section.

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Legal Basis

The use of Google Analytics requires your consent, which we obtained via our cookie popup. Under Art. 6(1)(a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data as may occur during collection by web analytics tools.

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In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our offering both technically and economically. With the help of Google Analytics, we can detect website errors, identify attacks and improve cost-effectiveness. The legal basis for this is Art. 6(1)(f) GDPR (legitimate interests). Nevertheless, we only use Google Analytics insofar as you have given your consent.

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Google also processes data about you in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which governs the correct and secure transfer of personal data of EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

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Google also uses what are known as standard contractual clauses (Art. 46(2) and (3) GDPR). Standard Contractual Clauses (SCC) are model templates provided by the EU Commission and are intended to ensure that your data continues to comply with European data protection standards even when it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google commits to complying with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

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You can find the Google Ads Data Processing Terms, which refer to the standard contractual clauses, at https://business.safety.google/intl/de/adsprocessorterms/.

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We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you would like to learn more about the tracking service, we recommend these two links:
https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

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If you would like to learn more about data processing, please refer to Google's privacy policy at https://policies.google.com/privacy?hl=de.

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Google Analytics in Consent Mode

Depending on your consent, personal data about you is processed by Google Analytics in what is known as consent mode. You can choose whether or not to accept Google Analytics cookies. In doing so, you also choose which data Google Analytics is allowed to process about you. The data collected is used primarily to measure user behaviour on the website, to deliver targeted advertising and to provide us with web analytics reports. As a rule, you consent to data processing by Google via a cookie consent tool. If you do not consent to data processing, only aggregated data is collected and processed. This means that data cannot be assigned to individual users and no user profile is created about you. You can also consent only to statistical measurement. In this case, no personal data is processed and consequently none is used for advertising or advertising performance measurement.

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Google Analytics IP Anonymisation

We have implemented Google Analytics IP address anonymisation on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities when these prohibit the storage of the full IP address. The anonymisation or masking of the IP takes place as soon as the IP addresses reach the Google Analytics data collection network and before any storage or processing of the data occurs.

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You can find more information on IP anonymisation at https://support.google.com/analytics/answer/2763052?hl=de.

Cookie Consent Management Platform

Summary

Data subjects: Website visitors

Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools

Data processed: Data for managing the cookie settings, such as IP address, time of consent, type of consent, individual consents. You can find more details on this with the respective tool used.

Storage period: Depends on the tool used; you should expect periods of several years

Legal bases: Art. 6(1)(a) GDPR (consent), Art. 6(1)(f) GDPR (legitimate interests)

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What is a Cookie Consent Management Platform?

On our website, we use Consent Management Platform (CMP) software that makes it easier for us and for you to handle the scripts and cookies used correctly and securely. The software automatically creates a cookie popup, scans and controls all scripts and cookies, provides a legally required cookie consent for you, and helps us and you keep track of all cookies. With most cookie consent management tools, all existing cookies are identified and categorised. As a website visitor, you then decide for yourself whether and which scripts and cookies you allow or do not allow.

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Why do we use a cookie management tool?
Our goal is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to inform you as thoroughly as possible about all tools and all cookies that can store and process data about you. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have ended up on our website. Thanks to a cookie management tool, which regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information about them. Using the consent system, you can then accept or reject cookies.

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What data is processed?
Within the framework of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to ask you each time you visit our website again, and so that we can also demonstrate your consent where legally required. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. Usually, this data (e.g. pseudonymous user ID, time of consent, details of the cookie categories or tools, browser, device information) is stored for up to two years.

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Duration of processing
We inform you about the duration of data processing further below, insofar as we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies is stored for varying lengths of time. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases you should expect a storage period of several years. As a rule, you will find precise information about the duration of data processing in the respective privacy policies of the individual providers.

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Right to object
You also have the right and the option at any time to withdraw your consent to the use of cookies. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting the cookies in your browser. You will find information on specific cookie management tools – if available – in the following sections.

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Legal Basis
If you consent to cookies, personal data about you is processed and stored via these cookies. If we are permitted to use cookies through your consent (Art. 6(1)(a) GDPR), this consent is also the legal basis for the use of cookies and the processing of your data. In order to be able to manage consent to cookies and to enable you to give consent, cookie consent management platform software is used. The use of this software enables us to operate the website in a legally compliant and efficient manner, which constitutes a legitimate interest (Art. 6(1)(f) GDPR).

Explanation of Terms Used

We always strive to write our privacy policy as clearly and comprehensibly as possible. However, this is not always easy, especially with technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical expressions (such as cookies, IP address). However, we do not want to use these without explanation. Below you will find an alphabetical list of important terms used, which we may not yet have addressed sufficiently in the privacy policy so far. If these terms are taken from the GDPR and are definitions, we will also include the GDPR texts here and, where appropriate, add our own explanations.

Processor

Definition under Article 4 GDPR.

For the purposes of this Regulation, the following term means:

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"Processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;

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Explanation: As a company and website owner, we are responsible for all data that we process about you. In addition to the controllers, there can also be what are known as processors. This includes any company or person that processes personal data on our behalf. Processors can therefore include, in addition to service providers such as tax advisors, hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft.

Consent

Definition under Article 4 GDPR.

For the purposes of this Regulation, the following term means:

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"Consent" of the data subject means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her;

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Explanation: As a rule, on websites such consent is given via a cookie consent tool. You are surely familiar with this. Whenever you visit a website for the first time, you are usually asked via a banner whether you agree to or consent to the data processing. Usually you can also make individual settings and thus decide for yourself which data processing you allow and which you do not. If you do not consent, no personal data about you may be processed. In principle, consent can of course also be given in writing, i.e. not via a tool.

Personal Data

Definition under Article 4 GDPR.

For the purposes of this Regulation, the following term means:

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"Personal data" means any information relating to an identified or identifiable natural person ("data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;

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Explanation: Personal data is therefore all data that can identify you as a person. This is usually data such as:

  • Name

  • Address

  • Email address

  • Postal address

  • Telephone number

  • Date of birth

  • Identification numbers such as social security number, tax identification number, ID card number or matriculation number

  • Bank details such as account number, credit information, account balances, and much more


According to the European Court of Justice (ECJ), your IP address also counts as personal data. IT experts can use your IP address to determine at least the approximate location of your device and, subsequently, you as the connection owner. Therefore, storing an IP address also requires a legal basis within the meaning of the GDPR. There are also what are known as "special categories" of personal data, which are also particularly worthy of protection. These include:

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  • Racial and ethnic origin

  • Political opinions

  • Religious or philosophical beliefs

  • Trade union membership

  • Genetic data, such as data derived from blood or saliva samples

  • Biometric data (i.e. information on psychological, physical or behavioural characteristics that can identify a person)

  • Health data

  • Data concerning sexual orientation or sex life

Profiling

Definition under Article 4 GDPR.

For the purposes of this Regulation, the following term means:

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"Profiling" means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements;

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Explanation: In profiling, various pieces of information about a person are compiled in order to learn more about that person. In the web sphere, profiling is often used for advertising purposes or for credit checks. Web and advertising analytics programs, for example, collect data about your behaviour and your interests on a website. This results in a special user profile, which can be used to deliver advertising in a targeted manner to a specific audience.​

Controller

Definition under Article 4 GDPR.

For the purposes of this Regulation, the following term means:

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"Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

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Explanation: In our case, we are responsible for processing your personal data and are consequently the "controller". If we pass on collected data to other service providers for processing, these are "processors". For this, a "data processing agreement (DPA)" must be signed.

Processing

Definition under Article 4 GDPR.

For the purposes of this Regulation, the following term means:

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"Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;

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Note: When we speak of processing in our privacy policy, we mean any type of data processing. As mentioned above in the original GDPR explanation, this includes not only collection but also the storage and processing of data.o other service providers for processing, these are "processors". For this, a "data processing agreement (DPA)" must be signed.

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All texts are protected by copyright.

Source: Privacy policy created with the Datenschutz Generator for Austria by AdSimple

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